Ian Stanley – Beat The Control Workshop

If you’re a business owner, copywriter, or consultant looking to maximize profits with minimal work, Ian Stanley’s Beat The Control Workshop could be the game-changer you’ve been waiting for. Ian’s unique approach to copywriting and split testing, which he calls the “Lazy Man’s Way,” is all about learning how to “beat the control” in a way that drives major results with small changes. Whether you’re new to the concept or already a seasoned marketer, this workshop shows you how to tweak existing sales pages, emails, and funnels to achieve significant lifts in revenue. The magic of “beating the control” lies in finding small, impactful adjustments that make a big difference to the bottom line. And once you master this skill, you’re equipped to make thousands—even millions—of dollars by improving just a single line or element of a page.

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What’s Inside Ian Stanley’s Beat The Control Workshop?

This workshop is broken down into three core sessions, covering everything you need to know about beating controls, optimizing funnels, refining email sequences, and structuring profitable deals with clients. Here’s what each session offers and how it can help you elevate your game.

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1. Mastering the Art of Beating Controls: Boosting Sales Pages and Funnels with Minimal Effort

The main idea behind beating the control is simple: take what’s already working and make it better. This isn’t about rewriting entire pages or overhauling funnels from scratch. Instead, Ian’s workshop teaches you how to find small adjustments that can lead to massive improvements in performance.

• Learn How to “Beat” Sales Page Controls: You’ll discover methods to outperform existing sales pages, often without writing new copy. This can mean something as small as tweaking a headline, adding a call-to-action, or moving a section on the page.
• The “Perfect” Test vs. the “Right Now” Test: Ian explains the difference between running a “perfect” split test (which may take time) versus a quick “right now” test that gets results fast. Knowing when to use each approach is crucial to getting paid faster and showing clients instant value.
• The Power of Small Changes: Learn why you don’t always need a long-form page or complex copy to see major paydays. Some of the most effective tweaks involve fewer than 500 words, making this ideal for those who want to work efficiently.

If you’ve ever wondered how some copywriters make thousands from just a few words, this session explains exactly how to do that by understanding the psychology behind winning split tests.

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2. Optimizing Email Sequences with High-Converting Adjustments

Email sequences are a goldmine for copywriters who know how to optimize them. In this workshop, Ian shares his techniques for transforming email sequences with subtle adjustments that can lead to big results.

• Small Tweaks, Big Paydays: Learn how minor tweaks in an email’s subject line, opening sentence, or call-to-action can result in significant revenue boosts. Ian shows you exactly where to focus for maximum impact.
• Winning with Less Copy: Unlike some methods that require long, drawn-out emails, Ian explains why writing less can often lead to better results. With his guidance, you’ll know exactly how to structure an email that hits hard without overcomplicating the message.
• Client Identification for Email Optimization: If you’re looking to offer these services to clients, Ian provides strategies for identifying clients who will benefit most from your work and are willing to pay well for it.

By the end of this session, you’ll have the skills to turn an average email sequence into a high-converting powerhouse, whether for your own business or your clients.

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3. Structuring Deals and Getting Paid to Split Test: How to Maximize Revenue from Minimal Work

Knowing how to beat controls is only part of the equation. This session is all about setting up profitable deal structures with clients so you get paid well for your expertise—often with very little actual work.

• Profitable Deal Structures: Ian shares his insights on structuring deals that reward you for results, allowing you to make thousands for just a few hours of work. This includes tips on pricing, setting terms, and ensuring clients see the value in what you offer.
• Avoiding Costly Mistakes: Ian opens up about his own $59,000 mistake, offering advice on how to avoid similar pitfalls. Learning from these experiences can save you time and money, making your approach to client work more efficient.
• Proven Tactics for Attracting High-Paying Clients: When you know how to beat controls, clients will seek you out for your expertise. Ian explains how to market yourself effectively, so you attract the right kind of clients and build profitable relationships.

This session isn’t just about the technical side of testing—it’s about learning how to negotiate, price, and secure deals that pay you handsomely for your skills.

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Additional Insights and Techniques You’ll Learn

In addition to the core workshops, Ian’s Beat The Control Workshop includes several valuable insights and tips that can transform your approach to marketing and copywriting:

• Using Simple Text Over Fancy Design: Sometimes, the most basic design elements convert the best. Ian explains why simple text files can often outperform heavily designed pages.
• The Power of Music in VSLs: Discover how adding the right music to a video sales letter (VSL) increased conversions by 84%. Small additions like this can make a massive difference, and you’ll learn exactly how to apply them.
• The Lazy Man’s Way to Split Testing: Ian’s approach is all about efficiency. He shows you how to use index cards and markers to outline your tests, making the entire process faster and easier than traditional methods.
• Avoiding Common Pitfalls in Split Testing: Ian’s experience has taught him what to do—and what to avoid—when running tests. You’ll learn the key mistakes to avoid so that you’re always moving in the right direction.

These bonus insights give you a deeper understanding of what it takes to succeed at split testing without overcomplicating the process.

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Who Should Take This Workshop?

Ian Stanley’s Beat The Control Workshop is ideal for:

• Copywriters who want to boost their income by delivering high-impact results without rewriting entire funnels or pages.
• Business Owners looking to optimize their existing sales funnels and email sequences, so they can improve conversions without hiring additional staff.
• Consultants and Freelancers who want to offer split-testing and optimization services to clients and get paid well for their expertise.
• Anyone Interested in Copywriting who wants to understand the powerful impact of split testing and learn from a professional with years of experience.

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What Will You Learn in the Beat The Control Workshop?

Here’s a quick breakdown of the essential skills and insights you’ll gain:

• The Art of Beating Controls: Learn how to out-perform existing marketing materials with minimal tweaks that drive major results.
• Split Testing Mastery: Understand the difference between different types of tests and how to conduct each one efficiently.
• Email Optimization Techniques: Master the small changes that can transform email sequences and bring in high-converting leads.
• Client Attraction and Deal Structuring: Learn how to attract high-paying clients and structure deals that maximize your income with minimal effort.
• Avoiding Common Testing Mistakes: Discover Ian’s personal lessons, including costly mistakes to avoid and proven tactics that will keep you on track.

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Ready to Master the Skill That Builds Monster Businesses?

If you’re ready to elevate your marketing game, Ian Stanley’s Beat The Control Workshop offers a step-by-step guide to split testing and copy optimization that works in the real world. From high-impact sales pages to client-winning strategies, this workshop gives you the skills to make a serious income by doing less work, not more. Want to make thousands—or even millions—from tiny tweaks? Enroll in Beat The Control Workshop and start learning the “Lazy Man’s Way” to mastering split testing, copy optimization, and deal structuring.

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