Meredith Cancilla – Dream Big Designer

Do you dream of building a thriving design business that consistently attracts dream clients, commands high fees, and allows you to live life on your terms? If so, Meredith Cancilla – Dream Big Designer is the course for you. This comprehensive, self-paced program is designed to empower designers to create an agency-style business, filled with soul-filling clients and consistent growth—without the overwhelm.

As a designer, you know how challenging it can be to balance creative work with the business side of things. You want to focus on doing what you love, but you also need systems, processes, and strategies to scale and succeed. That’s where Dream Big Designer comes in. Meredith shares her tried-and-tested systems for running a successful design business, from securing ideal clients to building efficient workflows that free up your time.

Why Dream Big Designer is a Game-Changer for Designers

The design world can be competitive, and many designers struggle to find the balance between their creative passion and the business side of things. Dream Big Designer addresses these pain points by offering a step-by-step roadmap for designers who want to elevate their business and create a lifestyle that works for them. This isn’t just about pretty design work—it’s about mastering the business of design.

Here’s why Dream Big Designer stands out:

1. Complete Business Framework: Meredith provides a complete, easy-to-follow system that covers everything from brand positioning to client onboarding to scaling for long-term growth. You’ll learn the exact steps you need to create a business that attracts ideal clients and allows you to charge what you’re worth.
2. Templates and Tools: With over 30 templates, checklists, and spreadsheets, you’ll have the tools you need to streamline your processes. From content planning calendars to offer suite workbooks, you’ll have the resources to stay organized and on track.
3. Agency-Style Software Training: Learn how to use industry-leading tools like Dubsado and Asana to streamline your workflows and manage your projects like a pro. Meredith shows you how to duplicate her processes so you can save time and effort.
4. Sales Mastery: Get access to plug-and-play sales scripts, including DM, email, and sales call scripts, to land high-ticket projects with ease. You’ll learn how to confidently sell your services without feeling salesy.
5. Ongoing Support: Through 1:1 portfolio reviews and a private Slack community, you’ll receive valuable feedback and support from other designers and Meredith herself. It’s like having a team of creative experts cheering you on as you build your dream business.

What You’ll Learn Inside Dream Big Designer

The course is broken down into 8 self-paced modules, each designed to help you build a scalable, profitable design business. Here’s what you’ll discover inside:

1. Set the Foundation

Start by developing your designer-specific brand positioning. This module helps you create a brand identity that attracts the right clients and keeps them coming back for more.

• Build a strong brand foundation using designer-specific checklists.
• Ensure that all content—from contracts to social media captions—works to attract your dream clients.
• Position yourself as the expert designer who delivers value and stands out in the market.

2. Land Soul-Filling Ideal Clients

Not all clients are created equal, and this module teaches you how to say no to clients who don’t value your expertise and yes to those who respect your work (and don’t blink when paying your invoice).

• Identify and attract ideal clients who align with your values and expertise.
• Learn how to vet potential clients and set clear expectations for long-term success.
• Develop strategies to say no to bad clients and say yes to soul-aligned projects.

3. Craft Stand-Out-From-The-Crowd Services

Your services should be clear and compelling. This module helps you develop offers so irresistible that clients are ready to sign up even before they hop on a call with you.

• Create signature service offerings that clearly communicate the value you provide.
• Learn how to package your services in a way that feels premium and appealing.
• Craft offers that position you as the go-to designer in your niche.

4. Develop a Success-Oriented Sales Strategy

Selling doesn’t have to be scary. This module teaches you how to sell confidently and close high-ticket projects without feeling salesy or uncomfortable.

• Learn the key steps to closing sales with confidence and ease.
• Use sales call, DM, and email scripts to communicate with potential clients like a pro.
• Develop a mindset shift to remove the fear of selling, so you can book clients consistently.

5. Build Boss-Level Systems and Workflows

Tired of sticky notes and endless to-do lists? In this module, you’ll discover how to implement effective systems to keep your business running smoothly and efficiently.

• Learn how to set up project management systems in tools like Dubsado and Asana.
• Implement workflows that automate repetitive tasks, saving you hours of time.
• Build a sustainable business structure that allows you to focus on creativity.

6. Establish Swoon-Worthy Services

Delivering a high-end client experience is key to ensuring long-term success. This module shows you how to create a seamless experience that leaves clients thrilled with your services.

• Create a client experience so smooth and professional that they’ll ask how they can leave a testimonial.
• Learn how to keep clients happy and engaged throughout the project lifecycle.
• Discover automated follow-ups and onboarding systems that free up your time.

7. Serve and Market with Consistency

Consistency is key to staying top-of-mind for clients. In this module, you’ll learn how to market and serve your clients from a place of abundance—not scarcity—using signature frameworks for boosting leads and landing new projects.

• Develop a consistent content marketing strategy that keeps your business visible.
• Use marketing scripts to engage leads and nurture relationships.
• Learn how to keep clients coming back with testimonials and referrals.

8. Design a Sustainable, Profitable Growth Plan

Ready to scale? In the final module, Meredith shows you how to create a long-term growth plan that keeps your business profitable while giving you the freedom to live your best life.

• Develop a sustainable growth strategy that works for you today and in the future.
• Learn how to plan for business growth, vacations, or even (paid) time off like maternity leave.
• Create a roadmap for success that allows you to enjoy the creative journey.

Targeted Audience

Dream Big Designer is perfect for:

• Freelance designers who are ready to scale their business and land dream clients.
• Creative entrepreneurs looking to build a sustainable, profitable business in the design industry.
• Design professionals who want to streamline their workflows and scale their income with high-ticket projects.
• Aspiring design agency owners who need proven systems and strategies to build and grow their business with ease.

What Will You Get?

When you enroll in Meredith Cancilla – Dream Big Designer, you’ll gain access to everything you need to build a profitable design business. Here’s what you’ll get:

• 8 Self-Paced Modules: Packed with training videos, checklists, templates, and spreadsheets that you can replay forever.
• 30+ Templates and Checklists: Including content planning calendars, offer suite workbooks, profit and loss spreadsheets, and more.
• Training on Agency-Style Software: Learn how to use tools like Dubsado and Asana to manage your business efficiently.
• Sales Call, DM, and Email Scripts: Plug-and-play scripts that help you close high-ticket projects with ease.
• 1:1 Portfolio Review and Feedback: Get personalized feedback from Meredith via Slack, ensuring your portfolio stands out.
• Private Slack Community: Join a supportive group of designers from around the world who are working toward the same goals.

All Modules Breakdown:

• Module 1: Set the Foundation
• Module 2: Land Soul-Filling Ideal Clients
• Module 3: Craft Stand-Out-From-The-Crowd Services
• Module 4: Develop a Success-Oriented Sales Strategy
• Module 5: Build Boss-Level Systems and Workflows
• Module 6: Establish Swoon-Worthy Services
• Module 7: Serve and Market with Consistency
• Module 8: Design a Sustainable, Profitable Growth Plan

Why Dream Big Designer Will Transform Your Business

Meredith Cancilla – Dream Big Designer is a complete roadmap for designers who are ready to take their business to the next level. With actionable steps, ready-to-use templates, and expert guidance, you’ll build a sustainable design business that attracts high-paying clients and allows you to live life on your terms.

• Stop hustling for low-paying projects and start attracting your dream clients.
• Streamline your workflows and processes with agency-level systems that give you more time to focus on what you love.
• Scale your income by confidently closing high-ticket projects and building a brand that stands out in the design world.

Ready to create a design business that gives you freedom, fulfillment, and financial success? Meredith Cancilla – Dream Big Designer is the course that will take you there. Join today and start building your dream business!

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