Mina Elias – PPC University

Mina Elias – PPC University

Amazon has become a powerful marketplace, and mastering Amazon PPC (pay-per-click) advertising is the key to standing out, increasing sales, and maximizing profitability. If you’re looking to elevate your advertising skills on Amazon, Mina Elias’s PPC University is an all-in-one training course that breaks down the technical, strategic, and analytical aspects of Amazon PPC. This program, packed with practical tools and step-by-step guidance, will help you optimize every ad campaign for peak performance.

Ready to boost your Amazon sales with expert PPC strategies? Let’s take a look at what’s inside the course, who it’s for, and how it can transform your approach to Amazon advertising.

What You’ll Learn in PPC University

In PPC University, you’ll gain hands-on skills for navigating Amazon’s PPC system, from setting up campaigns to mastering bid optimization. Here’s a quick breakdown of what you can expect to learn:

1. Complete Campaign Management
   Gain full control over Amazon’s Campaign Manager, learning its structure and technical features to make the most of your PPC campaigns.
2. Targeted Campaign Structures
   Learn the different types of campaigns, including Auto, Manual, and Product Targeting, and understand when and how to use each type based on your goals.
3. Effective Targeting and Match Types
   Get comfortable with targeting and match types that ensure your ads reach the right audience, increasing click-through rates and conversions.
4. Bid Management and Optimization
   Master bid management techniques to increase profitability. This includes understanding cost metrics, calculating ACOS and TACOS, and adjusting bids based on performance.
5. Advanced Data Analytics
   Delve into Amazon’s data tools, interpreting metrics to optimize campaigns for continuous improvement.
6. DSP Automation
   Take advantage of Amazon’s Demand Side Platform (DSP) to automate campaigns and maximize your ad spend efficiency.

Who is PPC University For?

PPC University is ideal for:

• Amazon Sellers looking to increase their product’s visibility and conversions through data-driven advertising techniques.
• Business Owners and Marketers who want to add Amazon PPC as a powerful tool in their advertising toolkit.
• Digital Marketing Professionals eager to deepen their expertise in Amazon’s PPC and DSP systems for enhanced ad performance.
• Entrepreneurs who need a comprehensive roadmap for improving their ad performance, ROI, and organic ranking on Amazon.

If you’re someone looking to enhance your skills, maximize profits, and streamline your advertising process on Amazon, PPC University provides all the tools and strategies you need.

Course Breakdown

PPC University is organized into seven chapters, each building on the last to create a comprehensive learning experience.

Chapter 1: Introduction to Amazon PPC

This foundational chapter sets the stage for mastering Amazon’s PPC platform, helping you understand how Amazon’s PPC ecosystem operates and what it can do for your business.

• The Goal of PPC (7 mins): Get a clear understanding of how PPC drives visibility and boosts sales.
• PPC Overview (6 mins): An introduction to PPC basics, outlining key concepts and terminology.
• Campaign Manager Overview (21 mins): A comprehensive look at Amazon’s Campaign Manager tool.
• General Strategy (9 mins): Learn Mina’s unique approach to planning effective PPC strategies.

Chapter 2: Understanding Campaigns

Building and managing Amazon PPC campaigns involves strategy, structure, and careful planning. This chapter dives into the essentials of creating campaigns that deliver results.

• General Strategy (7 mins): Overview of successful campaign management.
• How Buyer Psychology Affects PPC (12 mins): Understand how buyer behavior impacts PPC success.
• Campaign Types (Various): Learn how to create and manage campaigns using Auto, Manual, Exact, Broad, and Phrase match options.
• Campaign Naming and Bidding Strategies (Various): Tips for naming campaigns and selecting effective bidding strategies.

Chapter 3: Targeting and Match Types

Effective targeting is one of the most important aspects of Amazon PPC. This chapter shows you how to create campaigns that reach your intended audience through precise targeting.

• Product Targeting Based on Auto and Suggestions: Leverage Amazon’s suggestions to refine product targeting.
• Targeting Adjacent Categories (10 mins): Expand your reach by tapping into relevant adjacent categories.
• Brand Protection Campaigns (13 mins): Safeguard your brand’s presence by setting up protective campaigns.

Chapter 4: Research and Product Ranking

Your product’s ranking on Amazon affects its visibility and overall sales. Learn how to improve rankings and increase organic traffic by using PPC strategically.

• Helium 10 Keyword Research (10 mins): Find the best keywords to drive traffic and improve ranking.
• Using PPC to Upsell and Rank (Various): Use PPC to not only increase visibility but also upsell products and improve their rank.
• Tracking Organic Ranking (4 mins): Techniques for monitoring changes in organic ranking over time.

Chapter 5: Reports and Optimization

Optimization is a continuous process that keeps your PPC campaigns profitable. This chapter focuses on interpreting Amazon’s data reports to refine your advertising efforts.

• Search Term Reports (8 mins): Discover which terms are generating sales and which are costing you money.
• Bid Optimization Techniques (Various): Techniques to adjust bids for maximum profitability.
• Bulk Sheets for Optimization (Various): Use bulk sheets to scale optimization efforts and save time.
• Placement Reports (14 mins): Identify the placements that yield the best results for your ads.

Chapter 6: Analytics and Data Interpretation

This chapter covers the metrics that matter and how to use them to make data-driven adjustments to your PPC campaigns.

• Calculating ACOS and TACOS (8 mins): Understand two essential PPC metrics that affect your ROI.
• Sessions and Conversion Rates (Various): Track metrics like session rates to measure and improve performance.
• Building an Analytics Tracker (20 mins): Create your own tracker to monitor campaign metrics over time.

Chapter 7: Demand Side Platform (DSP)

Amazon’s DSP can greatly enhance your campaigns by automating ads and improving efficiency. Learn to use DSP to target audiences, create custom ads, and maximize ad spend.

• DSP Overview and Setup (Various): Get started with DSP, from ad creation to audience targeting.
• Dynamic Creative Creation: Make ads that respond to user data and improve engagement.
• Audience Creation and Supply Sources: Techniques for reaching specific demographics and boosting your ads’ effectiveness.

Additional Course Features

• Templates and Checklists: Access campaign structure templates and bid optimization checklists for easy implementation.
• Lifetime Access: Keep your course access indefinitely and benefit from all updates.
• Certificate of Completion: Receive a certificate showcasing your expertise in Amazon PPC.

Why PPC University is Worth It

Investing in PPC University will give you the tools to become proficient in Amazon’s complex advertising platform, backed by data and tested strategies. Mina Elias doesn’t just teach the theory; he gives you actionable steps to implement right away. His approach to PPC, using precise targeting, continual optimization, and data interpretation, can give you a competitive edge and save you from costly mistakes.

PPC University goes beyond general advertising advice. Mina’s system offers a real-world roadmap for boosting sales, improving product visibility, and making PPC a profitable part of your business. With dedicated modules on campaign structures, targeting, optimization, and analytics, this course is an invaluable resource for anyone serious about mastering Amazon PPC.

Ready to Take Your Amazon PPC to the Next Level?

Don’t let Amazon’s complex advertising platform hold you back. PPC University equips you with the skills to confidently create, manage, and optimize Amazon ad campaigns that deliver results. Enroll today and transform your approach to Amazon PPC with Mina Elias’s proven strategies!

Sales Page