Robby Blanchard – TikTok Hero
About Course
Robby Blanchard’s TikTok Hero Course Review: My 8-Week Journey from Facebook Burnout to TikTok Success
As a fitness supplement business owner, I’ve always been on the lookout for effective marketing channels to reach new customers. For years, I relied heavily on the usual suspects—Facebook and Instagram ads—with decent success.
But as advertising costs continued to rise and competition intensified, I knew I needed to explore new platforms to maintain growth. TikTok kept appearing in marketing conversations, boasting impressive engagement rates and lower CPMs than established platforms.
Initially, I was skeptical. Wasn’t TikTok just for teenagers dancing and pulling pranks? Would my supplements business really find customers there?
That’s when I discovered Robby Blanchard’s “TikTok Hero” course. As someone who had followed Robby’s success as a top ClickBank affiliate, I was curious about his take on this emerging platform. The course promised to teach a systematic approach to TikTok advertising that could work across various niches.
I decided to test it with a modest budget and an open mind. Eight weeks later, I can confidently say that expanding to TikTok ads was one of the smartest business decisions I’ve made this year. My customer acquisition costs dropped by 33%, and TikTok now drives 60% of my online sales.
Here’s my honest, detailed review of the TikTok Hero course after implementing Robby’s strategies for a full two months.
Who is Robby Blanchard?
Robby Blanchard is widely recognized as ClickBank’s #1 affiliate marketer. He started as a gym owner who transitioned to digital marketing, eventually scaling to multiple seven figures through affiliate offers and his own products.
What sets Robby apart is his consistent track record of adapting to platform changes. When Facebook’s algorithms shifted, he adjusted. When new platforms emerged, he was often an early adopter.
What’s Inside TikTok Hero?
Module 1: Introduction to TikTok Advertising
This module provides a foundation for understanding TikTok as a marketing platform, especially if you’re coming from Facebook or Google. Robby does an excellent job explaining why strategies that work on Facebook often fail on TikTok.
Module 2: Setting Up Your TikTok Ads Account
The compliance section alone was worth the price of admission. Robby provides specific examples of ads that were approved versus rejected, explaining exactly why each decision was made.
Module 3: Crafting High-Converting TikTok Ads
This module transformed how I approach video ads. Robby’s “pattern interrupt” technique for the first 3 seconds has significantly improved my viewer retention.
Module 4: Targeting the Right Audience
Robby’s approach to targeting on TikTok was eye-opening. Unlike Facebook, where I’d refined my targeting to very specific demographics, he advocates for broader targeting on TikTok in many cases.
Module 5: Scaling and Optimizing Campaigns
Robby’s “horizontal scaling” approach—creating multiple ad groups with variations rather than simply increasing budget—has been particularly effective for maintaining performance as I scale up.
My Implementation Journey: 8 Weeks with TikTok Hero
Week 1: Account Setup and Research
Following Robby’s guidance, I spent the first week setting up my TikTok Ads Manager account properly and researching successful TikTok content in the health/fitness space.
Week 2-3: First Campaigns and Initial Testing
I created 6 different ad creatives using Robby’s templates and set up 2 test campaigns with modest daily budgets ($50/day each). My first batch of creatives had mediocre click-through rates, but conversion rates once people reached my site were better than what I’d seen on Facebook.
My First Successful TikTok Ad
After some initial testing, one ad concept significantly outperformed the others. It followed Robby’s “Problem-Agitate-Solution” framework and generated a 2.8% click-through rate and a $31 cost per acquisition—already better than my Facebook average.
Week 4-5: Optimization and Creative Refinement
The breakthrough came when I applied Robby’s “show, don’t tell” technique. Instead of just talking about my supplement’s benefits, I created a simple before/after demonstration. This improved my click-through rate to 3.4% and reduced my cost per acquisition to $28.
Week 6-8: Scaling and Expanding
By week 8, I was spending $500/day on TikTok ads with a consistent ROAS (return on ad spend) of 2.27, meaning every dollar spent was returning $2.27 in revenue. This actually exceeded my best performance on Facebook.
My Real Results After 8 Weeks
The Numbers
- Total Ad Spend: $4,320
- Total Revenue Generated: $9,842
- Return on Ad Spend (ROAS): 2.27x
- Cost Per Acquisition: Reduced from $42 (Facebook) to $28 (TikTok)
- Click-Through Rate: 3.4% (compared to 1.8% on Facebook)
- Conversion Rate: 2.1% (compared to 1.7% on Facebook)
- New Customers Acquired: 154
My Facebook Ads Approach (Before)
- Heavy reliance on interest and behavior targeting
- Long-form video ads (60-90 seconds)
- Complex campaign structures with multiple layers
- Constant battle with disapproved ads and account issues
My TikTok Ads Approach (After)
- Broader targeting, letting the algorithm find my audience
- Short, engaging videos (15-30 seconds max)
- Simpler campaign structure with clear objectives
- More favorable ad review process with fewer rejections
What Worked Best For Me
- The “Pattern Interrupt” Hook Strategy: Robby’s technique for capturing attention in the first 2-3 seconds dramatically improved engagement rates.
- “Show, Don’t Tell” Demonstrations: Rather than just talking about benefits, showing quick before/after results significantly improved conversion rates.
- Broad Targeting Approach: Counter to my Facebook strategy, broader targeting on TikTok actually performed better.
- Native-Style Content: Creating ads that looked and felt like organic TikTok content led to much higher engagement than traditional advertising formats.
What Didn’t Work As Well
- Influencer Collaboration Strategy: This was difficult to implement effectively in the supplement space due to compliance issues.
- Some Targeting Recommendations: Some of the specific interest targeting suggestions didn’t apply well to my niche.
- Spark Ads Format: This ad format was challenging to implement without an established TikTok account.
Is TikTok Hero Worth The Investment?
What’s Great
- Comprehensive yet practical approach to TikTok advertising
- Clear, actionable frameworks for creating effective ad creatives
- Detailed targeting and optimization strategies specific to TikTok
- Excellent troubleshooting guidance for common issues
What Could Be Better
- Limited guidance for specific niches with strict compliance requirements
- Some case studies are in relatively “easy” markets like weight loss
- Could use more advanced strategies for scaling beyond $1,000/day
- Community support is good but not as responsive as I’d hoped
Who Should (and Shouldn’t) Buy TikTok Hero?
This course is ideal for Facebook advertisers looking for a more affordable platform, digital marketers wanting to diversify traffic sources, and e-commerce store owners with visually demonstrable products.
This course is probably NOT right for complete beginners with no marketing experience, businesses with very complex offers, or those marketing to demographics with minimal TikTok usage.
Frequently Asked Questions
How much does TikTok Hero cost?
When I purchased, the course was priced at $997 (or 3 payments of $397). Considering I was able to generate almost $10,000 in revenue within 8 weeks, the ROI has been substantial for me.
Do I need experience with TikTok to benefit from this course?
No. I had barely used TikTok personally before taking this course. Robby explains everything from the ground up, including platform basics.
How much budget do I need to implement these strategies?
Robby recommends starting with at least $50/day for initial testing. Overall, I’d suggest having at least $1,500-2,000 available for your first month to properly test and optimize before expecting profitable returns.
The Bottom Line: Is TikTok Hero Worth It?
After 8 weeks and over $4,300 in ad spend resulting in nearly $10,000 in revenue, I can confidently say that Robby Blanchard’s TikTok Hero has been a game-changer for my business when we needed it most.
The transition from Facebook to TikTok hasn’t been without challenges. I’ve had to adapt my messaging, creative approach, and even certain aspects of my offers to align with TikTok’s unique environment. But the payoff has been significant: lower acquisition costs, higher engagement rates, and a new audience that wasn’t accessible through my previous channels.
My final rating:
I deducted points primarily for the limited guidance in certain specialized niches and the assumption of some prior marketing knowledge. But for the core promise—teaching you how to create profitable TikTok ad campaigns—it delivers substantially.
Course Content
01-Welcome To TikTok Hero
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01-Welcome
01:21
02-Module 1 Intro And Why You Should Run TikTok Ads
03-Module 2 Tiktok Business Center Overview And Set Up
04-Module 3 Domains And Landing Page
05-Module 4 TikTok Ad Creatives HeroAI
06-Module 5 Campaign Set Up And Tracking Ads
07-Special Bonuses
08-Week Masterclass
Material
Student Ratings & Reviews
