Kristina Azarenko – SEO-Friendly Website Migrations & Redesigns Course

Kristina Azarenko – SEO-Friendly Website Migrations & Redesigns Course

Do you feel a pang of anxiety when someone asks you to manage a website migration? If you’re an SEO professional, it’s a question you’ve likely heard a few times, whether you’re full-time, part-time, or freelancing. And here’s the truth: website migrations are complex, high-stakes projects that can make or break a site’s traffic, rankings, and user experience.

The SEO-Friendly Migrations & Redesigns Course is designed to help SEOs at any experience level confidently navigate website migrations. By the end of this course, you’ll feel ready to take on migration projects without hesitation. Let’s dive into why this course might be your ticket to mastering migrations and leveling up your SEO skills.

Why Every SEO Needs Website Migration Skills

Website migrations are inevitable. Businesses need them for rebrands, new domains, redesigns, and updates to more advanced content management systems (CMS). When migration is done well, it can significantly improve the website’s performance, functionality, and user experience. When done poorly, however, it can lead to serious traffic losses, ranking drops, and a frustrated client.

The SEO Opportunity: Become an Indispensable Asset

Imagine being able to say, “I’ve got this,” when a client or company mentions a website migration. Mastering migrations can make you invaluable because these projects require a unique mix of technical know-how, planning skills, and clear communication. Whether you’re looking to advance in your career or add a lucrative service to your freelance offerings, migration expertise is a powerful skill.

So, if you’re ready to stop Googling answers every time a migration project appears and start handling migrations with confidence, this course will give you the structure and insights you need.

What You’ll Learn in the SEO-Friendly Migrations & Redesigns Course

This course covers every aspect of the migration process in detail, offering a clear and actionable roadmap. Let’s break down what each module offers.

Module 1: Setting You Up for Success

Right from the start, Module 1 aims to build a solid foundation. Website migrations are made up of multiple stages, each with its own goals and challenges. In this module, you’ll learn about the five key stages of a migration project and set clear SEO goals for each one.

Here’s what’s included:

• A comprehensive overview of the migration stages and SEO goals.
• The Ultimate Website Migration Checklist, outlining every task you’ll need to complete at each stage.

The module ensures you’re not left wondering where to begin, and the checklist provides a step-by-step guide, so you’re always clear on what comes next. By the end of this module, you’ll feel prepared to tackle migrations with a solid plan in place.

Module 2: Understanding Migration Types and How to Identify Them

One of the biggest challenges SEOs face in migrations is understanding the different types and knowing what actions are required for each. Module 2 walks you through all the possible migration scenarios, from domain changes and redesigns to CMS migrations and URL structure changes.

What’s in this module:

• A 3-step framework for identifying migration types, so you know exactly what’s needed.
• Insight into common migration issues and how to avoid them.
• Advice on managing multiple migration types within a single project.

This module not only helps you identify what type of migration you’re dealing with but also helps you proactively prevent issues before they arise. Plus, you’ll know exactly what to do if you’re brought into the migration project later in the process—no more playing catch-up!

Module 3: Building an SEO Strategy for the Migration

With a migration plan in place, it’s time to build a robust SEO strategy. In Module 3, you’ll dive into how to properly prepare for the migration and gather key information before you start. This is also where you’ll develop your communication strategy to ensure all teams are aligned.

This module covers:

• Important questions to ask before planning the migration.
• A Collaboration Chart to streamline communication with other teams.
• An SEO migration plan template to ensure you don’t miss any steps.

The strategies here help you set up your project for success, allowing you to establish clear timelines and priorities. Effective communication and collaboration are key during migrations, and this module ensures you’re prepared to lead those discussions.

Module 4: Preparing for the Migration—Benchmarking and Requirements

With your strategy in place, Module 4 guides you through the practical steps of preparing for the migration. This involves gathering benchmarks to understand the website’s current performance, setting clear SEO requirements for the development team, and creating a detailed redirection map.

What’s included:

• A Website Benchmarks Template for tracking current rankings, traffic, and key metrics.
• A Redirect Map Template to ensure users and search engines find the correct pages after migration.
• SEO requirements documentation to provide developers with clear and actionable guidelines.

This module is packed with templates that streamline preparation, allowing you to ensure a smooth transition. It also provides a Technical SEO Audit Checklist, so nothing slips through the cracks.

Module 5: Domain Migration Specifics

If your project involves a domain migration, Module 5 dives into the specifics. Domain migrations present unique challenges, from maintaining authority to implementing correct redirects.

Highlights of this module:

• The Domain Migration SEO Checklist, so you don’t miss a step.
• Step-by-step guidance on managing subdomains, redirects, and domain authority.

This module gives you a roadmap for handling domain migrations confidently, minimizing risk, and protecting the site’s SEO value throughout the transition.

Module 6: Handling URL Migration

Changing URL structures can be tricky, but Module 6 helps you navigate this process with ease. In this module, you’ll learn best practices for managing URL migrations to avoid traffic loss and protect rankings.

What you’ll gain:

• A clear understanding of URL migration best practices.
• Tools to map old URLs to new ones and test for broken links.

By the end of this module, you’ll have a clear action plan for tackling URL migrations without worrying about lost traffic.

Module 7: CMS Migration Guidance

If the migration involves switching content management systems, Module 7 offers essential tips for handling CMS migrations. This module covers both popular CMSs like WordPress and custom-built platforms, helping you adapt to any scenario.

This module includes:

• A CMS Differences Analysis Worksheet to identify potential challenges.
• Practical tips for maintaining SEO elements during CMS migration.

This module ensures that your SEO setup remains strong, no matter what platform the website is migrating to.

Module 8: Preserving SEO During Website Redesigns

Redesigns can unintentionally disrupt SEO if not managed correctly. Module 8 shows you how to protect the site’s SEO value while making significant design changes.

Key topics covered:

• Page template pointers to maintain consistent SEO elements.
• Tips for balancing design changes with SEO priorities.

With this guidance, you’ll be able to preserve the site’s SEO value, even while enhancing the user experience.

Modules 9-11: Pre-Launch, Migration Day, and Post-Migration Analysis

The final modules take you through the crucial stages just before, during, and after the migration.

Module 9: Pre-Launch Testing

• Learn how to test a staging website, ensuring all SEO requirements are in place before launch.

Module 10: Migration Day Checklist

• Understand the steps needed to execute a smooth migration day, including analytics checks and redirect verifications.

Module 11: Post-Migration Analysis

• Learn how to assess the migration’s success and evaluate whether any SEO adjustments are needed.

These final modules are vital for seeing the project through to completion, offering checklists, collaboration strategies, and actionable steps to help you manage each stage with ease.

Why This Course is the Ultimate Solution for SEO Professionals

The SEO-Friendly Migrations & Redesigns Course goes beyond just offering advice; it provides a detailed, actionable blueprint for managing any migration project. With 11+ modules, downloadable templates, lifetime access, and a certificate of completion, this course is a valuable investment in your SEO career. You’ll gain confidence, streamline your workflow, and acquire the skills to turn migrations into a high-value service.

Ready to Confidently Tackle Website Migrations?

If you’re ready to handle migrations without stress, protect rankings, and boost your SEO skills, this course will give you the tools to succeed. Sign up for the SEO-Friendly Migrations & Redesigns Course today and take control of your SEO career with confidence.

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